ATLANTIC CITY – Harrah’s Entertainment, Caesars Atlantic City and StarGames are proud to announce that tennis will be returning to Atlantic City’s historic Boardwalk Hall on April 10, 2010 with the first annual “Caesars Tennis Classic.” The exhibition tournament will showcase four US Open Champions and feature tennis legend Ivan Lendl’s first match since his 1994 retirement.
Tickets for the 7:30 p.m. event officially go on-sale February 8th, 2010 at 12 p.m. at Ticketmaster.com and the Boardwalk Hall box office. Caesars will host pre and post-tournament events including the must see Tennis Village in the Palladium Ballroom at Caesars with appearances by the tennis greats. The Village will be open to VIP guests, tournament attendees and the general public. As part of the Caesars Tennis Classic, Caesars will make an equipment donation to the Arthur Ashe Youth Tennis and Education organization helping to support grass-roots tennis programs which serve more than 6,500 young people in Philadelphia, Camden, NJ and the surrounding counties. Detailed information regarding Caesars Tennis Classic can be found at www.CaesarsTennisClassic.com.
“Caesars is thrilled to reunite these former US Open Champions and bring world-class tennis back to Atlantic City’s newly renovated Boardwalk Hall,” said Joe Domenico, Senior Vice President and General Manager of Caesars Atlantic City. “We are committed to making the Caesars Tennis Classic in Atlantic City a premier annual tennis exhibition, where fans from around the world can gather in an intimate setting to experience top-notch tennis firsthand.”
“We are delighted to be teaming with Caesars to bring professional tennis back to Atlantic City,” said Jerry Solomon, President of StarGames, the sports marketing company responsible for the Billie Jean King Cup at New York’s Madison Square Garden. “The history of Boardwalk Hall makes for an exciting venue for some of the best players of all time to perform and having Venus Williams as our host will make this a unique night which fans won’t want to miss. The Delaware Valley has a long tradition of tennis and with no professional tennis events currently in the area, the Caesars Tennis Classic fills a real void in the regions’ sports landscape.”
The Caesars Tennis Classic will be hosted by two-time US Open and five-time Wimbledon Champion Venus Williams. The Classic will feature three matches in a team format. The first match will feature 1985, 1986 and 1987 US Open Champion Ivan Lendl going up against former nemesis and 1988 US Open Champion Mats Wilander. Lendl and Wilander, who together have won a combined 15 Grand Slam singles titles, have met in the finals of the US Open, French Open, Australian Open and the Masters a combined six times. The second marquis match-up will showcase 2003 US Open Champion and current top-ranked US men’s tennis player Andy Roddick against 2000 US Open Champion Marat Safin. A third match, to be announced in the coming weeks, will round out the Caesars Tennis Classic teams with two more world champion talents that add yet another dynamic to this must see event.
Harrah’s Entertainment/Caesars has been supporting world class tennis events since 1972. One of the best stops on the Men’s Professional Tennis tour, the “Alan King Classic,” which was played at Caesars Palace in Las Vegas, hosted the like of Rod Laver, Jimmy Connors, Bjorn Borg, Ivan Lendl and Arthur Ashe. Through the 80’s and 90’s, Harrah’s continued to support world class tennis, bringing unique events to the Mid-Atlantic region most specifically the Boardwalk Hall in Atlantic City. The historic venue has hosted champions such as Monica Seles, Lindsay Davenport, Martina Navratilova, Vitas Gerulaitis, Bobby Riggs, Arantxa Sanchez Vicario and Pam Shriver.
Now in 2010 with the support of Harrah’s and Caesars Atlantic City, StarGames will bring back tennis to the Mid-Atlantic region and to a newly renovated 10,000 seat Boardwalk Hall Arena. Tickets are available for $25, $50, $75, $125, and $175. Additional information on this event can be found at www.CaesarsTennisClassic.com.
About Harrah’s Entertainment
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casino resorts on four continents The company's properties operate primarily under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker. On January 28, 2008, Harrah’s Entertainment was acquired by affiliates of private-equity firms TPG Capital and Apollo Global Management.
About Caesars Atlantic City
Caesars Atlantic City sets the standard for excitement and luxury. Reigning at the center of the Atlantic City Boardwalk, Caesars features more than 1,100 hotel guest rooms and suites, eight diverse restaurants and cafes including Mia by George Perrier and Chris Scarduzio and Morton’s Steakhouse, Qua Baths & Spa, and a lavish 140,000 square foot casino. The 1,600 seat Circus Maximus Theater spotlights leading entertainers such as Jerry Seinfeld, Sheryl Crow and Tony Bennett. The Pier Shops at Caesars deliver the pinnacle of designer boutiques, chic eateries and abundant entertainment in a $175 million oceanfront complex. Caesars is located at 2100 Pacific Avenue in Atlantic City, New Jersey. For more information, call 1-800-223-7277 or visit www.caesarsac.com
About StarGames
StarGames, LLC (www.stargamesinc.com) is a fully integrated sports marketing, management and entertainment company based outside of Boston, MA. Now in its 16th year, StarGames represents current and former professional athletes, produces original content for mass media distribution, operates its own broadband television channels and produces live and made for television events. In recent years, StarGames orchestrated the return of tennis to Madison Square Garden with the 2008 NetJets Showdown and 2009 BNP Paribas Showdown for the Billie Jean King Cup and launched Ivan Lendl’s Champions Academy in Sarasota, Florida.
For more information contact:
Christopher Jonic
Public Relations – Harrah’s Entertainment
609.343.2463
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