In 2009, Tennis Night in America launched as the kickoff of the tennis season in the United States with promotion of professional and grassroots tennis alike. In conjunction with StarGames, Madison Square Garden and the BNP Paribas Showdown, the United States Tennis Association (USTA) launched its largest national marketing initiative specifically designed to increase grassroots tennis participation across the country.
The promotion featured a “Youth Registration Night” at over 750 private and public clubs signing beginner and expereienced junior tennis players up for lessons and leagues. TNIA also served up a contest for the clubs to compete to be the "Best Tennis Town in America" and the 2009 BNP Paribas Showdown was delivered via closed circuit television to tennis clubs and theatres throughout the country. The evening was an unqualified success and nearly doubled in participation in 2010.
Devoted to developing the growth of tennis at all levels from grassroots programs to the professional game, the USTA is the largest tennis organization in the world with 17 geographical sections, 700,000 individual members and 7,000 organizational members. The USTA is responsible for the management of the US Open, the world’s largest attended annual sporting event.
